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Serotta Sport to Distribute Catlike

Published June 10, 2010

SARATOGA SPRINGS, NY (BRAIN)—Catlike, the Spanish manufacturer of cycling helmets, has entered into an exclusive distribution agreement with Serotta Sport.

Starting this July, two Catlike helmet models, which fully comply with U.S. helmet safety standards, will be available at specialty cycling retailers across the country, according to a press release.

“Catlike helmets are widely recognized as the most technologically advanced in the world and they’re worn by some of the biggest names in cycling,” said Serotta Sport president Stan Mavis. “We created Serotta Sport to be a collection of premium cycling brands, which are run by their original founders with a focus on quality and service—Catlike fits the bill perfectly.”

Catlike helmets will be distributed through the existing Serotta dealer network, and online at CompetitiveCyclist.com. The initial Catlike offering in the U.S. will include the Whisper Plus and the Chrono Aero Plus, which are approved by European safety standards and the U.S. Consumer Product Safety Commission. Serotta Sport plans to expand its Catlike product distribution to include the brand’s premium eyewear and footwear in the near future.

“Here at Catlike we are aware of the demand of our products in the U.S. We are now stronger than ever to land in such a demanding market,” said Catlike president, Pepe del Ramo. “The Catlike technology and design will be distributed by Serotta Sport, a company that shares our philosophy and dedication to quality.”

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