MADISON, WI (BRAIN)—In order to better define and differentiate the Saris rack brand and the CycleOps performance training products brand, parent company Saris Cycling Group has introduced individual Web sites for Saris and CycleOps as well as a company site.
The new Web sites feature a more user-friendly design, new content, dealer extratnet, and e-commerce powered by Shopatron, according to a press release.
The new Saris site can be found at www.Saris.com (click on link).
The new CycleOps site can be found at www.CycleOps.com.
The Saris Cycling Group company site can be found at www.sariscyclinggroup.com.
“Historically Saris and CycleOps products have always been presented online together, but as we grew, it was important to us that each brand have its own space and visual identity,” said David Cathcart, vice president of sales for the company.
The Saris Cycling Group Web site focuses on the company’s history, advocacy initiatives, and community involvement, while the Saris and CycleOps brand sites focus on product, educational resources and a simple user experience.
The brand sites reflect a reorganization of content that makes the most-used functions more accessible. For example, on Saris.com, the rack fit guide is easily found on the home page, and the CycleOps.com “Getting Started” and “Training Tools” content sections are prominently featured in the main navigation. Additional features include PowerReviews, installation and setup videos, and product comparisons.
Along with enhancing the user experience, SCG continues to support its dealers by providing a dealer extranet with sales tools including educational videos, webinars, presentations, and marketing support. And both consumers and dealers will benefit from the new partnership with Shopatron which allows Saris and CycleOps website visitors to buy online with the products being fulfilled by a network of independent retailers.
“We are really excited to facilitate online sales and support our IBD network,” Cathcart said. “Because of the Shopatron partnership, dealers are able to participate, fill orders, and increase sales.”