MONTREAL, Quebec (BRAIN)—Outdoor Gear Canada (OGC) will be the new Canadian distributor of BMC Trading AG and its bikes effective September 1.
OGC will now have three bicycle brands it distributes including Intense and Opus, according to a press release.
"We are absolutely convinced that no other Canadian company can provide as good a foundation for a growing, premium brand such as ours," said BMC international sales manager Marcel Emmengger. "I've seen professionalism and passion in everyone I've met at their company. We are very excited to be embarking on this new venture with OGC."
"BMC's bikes excel in design, performance and looks," said Rob White, OGC's vice president of sales. "With the addition of Intense Cycles several months ago we now offer two world-class bike brands in addition to our own very successful and growing Opus program. We firmly believe that success in our industry, whether you are a supplier or a retailer, requires category-leading, high-value brands and products. This has been our strategy for years on the parts and accessories side of the business. Now, we're bringing that same approach to bikes."