NEWTON, MA ( BRAIN ) —BMC USA has hired Gary Thornton. He will serve dealers on the east coast from the Washington D.C. beltway north to the Canadian border.
Thornton comes to BMC with 23 years of industry experience; he began his career with nine years in retail and continued the next 14 representing premium brands at the wholesale level. Thornton has helped many retailers expand their business through careful planning and with the execution of strategic business plans.
I am extremely proud to be given the opportunity to establish a strong dealer base in the Mid Atlantic states," Thornton said. "Fabio Selvig has laid the groundwork to align this premium Swiss brand with the best dealers in the industry. Joining this team, at the same time that BMC is launching its brand new Impec bike and debuting their Swiss factory, is perfect timing. I look forward to sharing my passion for the bicycle and bicycle industry while working with BMC USA.