SALT LAKE CITY, UT (BRAIN)—The annual Outdoor Retailer trade show kicks off today with a host of outdoor and bike related brands.
Outdoor Retailer Summer Market will host close to 1,040 total exhibitors, a 12 percent increase compared to last year. The exhibitor total also includes close to 170 new exhibitors, 48 percent more than the previous Summer Market.
Attendee pre-registration also indicates a strong show with store registration up 13 percent and individual buyer registration up 18 percent compared to the same time last year.
If you’re not among the attendees but want to see highlights of what’s happening at the show, click on the link above to flip through the digital version of the OR Show Daily, produced by BRAIN.
And let us know what you think of this digital format—it could resurface for the Interbike Show Daily.