BRNO, Czech Republic (BRAIN)—A brand new company named Equinox Europe will launch into the European market first.
The Equinox brand will cover a wide portfolio of complete carbon wheels and other cycling components from the same material which it manufactures in its Taiwan factory, according to a press release.
The brand will be officially introduced to the Eastern European market at the Bike Brno Trade Show. Its first products should reach retailers this September.
Equinox Europe is a newly set-up firm with Equinox Taiwanese manufacturers owning a third of its shares. Its headquarters are located in the Czech Republic, from where it will manage distribution of its carbon fiber products to every country within Europe. The company’s ambition is to become one of the market leaders in carbon bicycle wheels and carbon accessories within five years.
"We want to offer European consumers a wide selection of carbon wheels and other components at the technical and technological cutting edge, with exceptional design, the highest quality possible and with servicing and a guarantee direct from the manufacturer. All this for a reasonable price," said company director Milan Šimek. "Our new brand should appeal to cyclists who demand the latest technology, comfort and design."