SOUTH ORANGE, NJ (BRAIN)— Zigo's Leader carrier bicycle system was recently honored with the prestigious Kids Design Award in Japan.
The Ministry of Economy, Trade and Industry (METI) and the Kids Design Association (a non-profit organization certified by the Cabinet Office) are jointly promoting "kids design," a design concept aimed at promoting children’s safety, security and healthy development and creating a living environment comfortable for families expecting or raising children, according to a press release.
The Kids Design Award is aimed at honoring designs that contribute to children’s safety and security, foster children’s creativity and bright future and are conducive to child bearing and rearing. In granting the award, the committee appreciated the novelty of the design of the Zigo Leader.
“We are thrilled to receive this recognition,” said Michal Ehrenreich, SOMA Cycle’s CEO. “The Zigo Leader is a global phenomenon, with units being sold in more than 20 countries. We congratulate our distributor in Japan for applying for and winning this award for the Leader. We feel that we really hit it on all three design points of the competition.”
The 2010 Kids Design Award is the latest honor for the Leader, which has also received the Juvenile Products Manufacturers Association (JPMA) Innovation Award in 2008 and the 2009 FitPregnancy Best Product of the Year Award.