LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News magazine is collaborating with SmartEtailing to bring content from its Interbike Show Dailies to consumers after the show.
The 48-page online magazine with photo-rich layout will be featured across SmartEtailing’s bicycle store Web sites exclusively. As part of the partnership, stores will feature the BRAIN-produced magazine, which will include details on the newest product unveiled at the Las Vegas trade show, on their site.
“With SmartEtailing’s combined retailer Web sites enjoying about 40 million monthly page views, having our digital magazine live on their sites will greatly expand readership and interest in those companies who regularly advertise with us,” said Marc Sani, publisher of Bicycle Retailer and Industry News.
The magazine’s editors will create the digital magazine, which will differ from its trade-only Interbike dailies with a consumer focus on content. Its sales reps will work with advertisers to ensure their ads are consumer-oriented.
SmartEtailing’s co-founder, Mark Graff, added, “Bicycle Retailer’s extensive and excellent Interbike coverage is a wonderful addition to our content library that will help our clients promote their important products and excite their customers about the latest and greatest in cycling.”