NANJING, China (BRAIN)—One ticket, two fairs is the motto of “Asia Bike," a new bicycle trade fair that is to be held for the first time in Nanjing, China, from July 27-30, 2011.
It will take place right next door to the 6th Asia Outdoor, which will be held at the same time and place. Asia Bike is a special fair for mountain bikes, sports and luxury bikes, cycling clothing and accessories. The concurrent Asia Outdoor has developed into China’s leading outdoor fair and, in 2010, attracted 16,326 visitors and 359 exhibitors on 32,000.
The organizers of Asia Bike and Asia Outdoor are Nanjing Nantex International Exhibition Centre and German Messe Exhibition Consulting Ltd. Beijing. The shareholders of German Messe Consulting are Messe Friedrichshafen; Asia Outdoor Marketing, Hong Kong and Beijing, and Alpinist Outdoor Media, Beijing.
The coordinator for Asia Outdoor and Asia Bike is Knut Jaeger, who is also responsible for marketing the two events. Knut Jaeger co-founded OutDoor Friedrichshafen in 1994 and has worked as a management consultant in Hong Kong and China since 2004. The aim of the organizers is to exploit the great synergies generated by outdoor activities and sports bikes (especially mountain bikes).