VANCOUVER, British Columbia (BRAIN)—Pinkbike has hired Julian Coffey as its new publisher.
Coffey, who has been with Race Face since early 2006, was the man behind the recent brand refresh of the Canadian bike component and apparel company. He also includes Giant Bicycles, Hayes Bicycle Group and Helly Hansen in his portfolio, according to a press release.
As Pinkbike’s publisher, he will oversee everything that goes into the final output of the online news source, and will be responsible for the strategic direction of all Pinkbike digital and online properties.
Users can expect things to remain unmistakably Pinkbike, but with a few additional rocket boosters strapped on. The up to the minute content will only improve, the quality of the editorial will continue to increase, and the overall look and feel of Pinkbike will undergo some fine tuning. There has been a marked shift from print to online-based content, and Pinkbike has been at the forefront of this movement for over 10 years.
Pinkbike founder Radek Burkat said: “We’re so stoked to work someone who shares the same vision for Pinkbike. PB is a community of riders passionately dedicated to their sport, and Julian is one of those people.”
“Julian represents with the most verve I’ve ever seen," said Karl, the other half of the fabulous Burkat brothers. “His main objective at Pinkbike is to spearhead a very aggressive review of the brand’s positioning, and move it toward the next level in its evolution."
Coffey said: “This is huge. By no means am I a gamer, but I liken it to having just stumbled across the biggest weapons cache you could imagine. The opportunity at PB to help publish this content, and to work with the community that helps create it is definitely an all timer for me.”
The move comes as Pinkbike.com crests the 110,000 unique visitors a day mark, with content that is served out over 65 million page views a month. This record amount of traffic from a mountain bike community is certainly not sedentary, and is increasing by over 50 percent a year.