SINGAPORE (BRAIN)—Elite Bicycles Asia will now be distributing ISM Saddles.
Fondly known to most people as the “Adamo” or “noseless” saddle, ISM has already been the saddle of choice for many of Elite Bicycles’ clientele. Especially ecstatic about this partnership is director of Elite Bicycles Asia, Adeline Khoo, who, after trying out countless different saddles, has now been using ISM for more than a year without any issues.
ISM founder and CEO Steve Toll said, “Our distribution network around the world continues to expand and our brand identity increases every day as we let the bicycling community in on our little secret. The nose of a bicycle seat causes numbness and damage and the bike rider doesn’t have to accept this as standard any longer.”
ISM continues to expand their professional athlete base with no less than 22 professional triathletes using ISM this month at the Ironman Championship in Kona, the gold medal Elite Women’s time trial winner also riding on a ISM and fast gaining popularity amongst the road and time trial cycling community including professional road bikers and mountain bikers at a competitive level, according to a press release.