SOUTH PASADENA, CA (BRAIN)—Newly launched cycling media company Move Press has inked a distribution deal that will place the first issue of its flagship title, Peloton, in Barnes & Noble bookstores nationwide.
The agreement was reached through Time/Warner Retail Sales & Marketing and takes effect immediately. Peloton will be supported with a featured magazine promotion on Barnes & Noble's most prominent retail display positions and be available nationwide at B&N stores as early as November 19, according to a press release.
"Barnes & Noble is the largest bookstore chain in the United States and with their support Peloton will have a strong and immediate reader base," said Move Press founder and editorial director Brad Roe. "Along with distribution through the best independent bicycle dealers and the deal that we've reached with Competitive Cyclist, we now have the circulation model we had all hoped for from the very beginning of Move Press."
With over 700 retail outlets spread through all 50 U.S. states and the District of Columbia, Barnes & Noble is the largest retail bookseller in the United States. Barnes & Noble originated in 1873 when Charles Barnes opened a book-printing business and now has over 40,000 employees and annual revenues in excess of $5 billion dollars.
"We are incredibly happy to announce that the first issue of Peloton will be supported with distribution through Barnes & Noble nationwide," said Tom McCreery, vice president, Market Development, Time Warner Retail Sales and Marketing. "The combination of an exciting new magazine and America's strongest bookseller ensures that Peloton will reach cyclists across America right out of the box."