PITTSBURGH, PA (BRAIN)—Bicycle Times launched last year as a quarterly focusing on pavement bike culture. The popularity of the magazine with readers and advertisers lead publisher Maurice Tierney to up its frequency to six issues for 2011.
“Good gracious, we’ve seen tremendous growth in readership,” Tierney said. “And we’re ready to meet the demand for more issues in 2011.”
Karen Brooks, the editor of Bicycle Times and its dirt focused sister publication, Dirt Rag, will focus on Bicycle Times next year. Newly hired Joshua Patterson will take over as Dirt Rag editor. The two editors will oversee a combined 13 issues for 2011. Dirt Rag is entering its 22nd year of publication, Bicycle Times will be three years old in 2011.
Adam Newman is the newly appointed online editor, managing the content for both titles online.
“We are positioned well for 2011,” said Eric McKeegan, Dirt Rag/Bicycle Times’ marketing director. “We’ve been ecstatic with the continued growth in both subscriptions and newsstand sales of Bicycle Times, placing us squarely as the national leader in print media for transportation and utility cycling.”