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Specialized, High Road Join Forces

Published October 18, 2010

MORGAN HILL, CA (BRAIN)—Specialized Bicycle Components is teaming up with High Road Sports for the 2011 pro racing season.

“We are thrilled by this foundational partnership with the iconic global cycling brand of Specialized,” said High Road founder Bob Stapleton. “Mike Sinyard is an authentic entrepreneur and his company is a dominant force in both professional racing and bringing innovation to millions of recreational cyclists worldwide. Our partnership is focused not only on athletic success but also on developing superior products and promoting cycling as a part of a healthy lifestyle for the more than 160 million enthusiasts in Europe and the USA alone.”

Specialized will supply the team‘s frames, forks and helmets. The men’s squad will race the S-Works Tarmac for most road races, the S-Works Roubaix for cobbled classics, and the Shiv TT in time trials.

“I’ve always respected Bob (Stapleton) and the teams he has built," said Specialized founder Mike Sinyard. "Our organizations have a lot in common: their team headquarters is just down the road from ours, both crews focus on riders’ needs first, and we’ve both achieved great results that are fueled by the love of cycling. High Road will drive us hard to continually improve our bikes and helmets, and we’ll deliver the best materials in the world to help them win races.”

The 11-strong women’s squad will race on Amira road bikes, built specifically for high-performance riders and racers, and Shiv TT bikes for the time trials. They will also wear Prevail and TT3 helmets.

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