COSTA MESA, CA (BRAIN)—On Tuesday, November 9, 11 a.m. – noon PST, the NBDA will host its first in a series of Webinars for member retailers. The Webinars are an extension of the NBDA Super Seminars presented at Interbike and that have traveled the USA regionally over the past few years.
For this first seminar, industry veteran Jay Townley will present a detailed overview of the bicycle market based on the latest research and his own observations from work in the field with both suppliers and retailers titled “The 2010 Bicycle Market: Trends and Opportunities.” Seminars are open to all NBDA dealer members free of charge. Interested members should preregister by clicking on above link.
Townley will cover the powerful forces that are at work involving manufacturing, distribution, retail and the cycling consumer including changing customer demographics, economic turmoil, transportation opportunities and new retail dynamics. He will also provide insight on how the bicycle industry can reach out beyond our traditional customer base to grow the cycling market. This is a must-attend webinar for anyone trying to participate in the bicycle market in today’s business environment.
Included will be:
• The market overview for 2010
• What's hot and what's not in terms of products
• Trends and developments in bicycle retailing
• Strategies for attracting new customers to the cycling market
• What will 2010 and 2011 look like?