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Specialized Enhances Water Bottle Program

Published November 15, 2010

MORGAN HILL, CA (BRAIN)—For the first time ever, shops, teams, clubs and event organizers can design and preview their custom-designed Specialized water bottle online before placing an order.

By selecting from a series of bottle options and uploading logos or art at the new SpecializedWaterBottles.com (click on link), custom bottle designs are just a few mouse clicks away, according to a press release.

Images of each design are also downloadable and email-able for approval or just to show off your artistic skills. Orders can then be placed with the Specialized Water Bottle team to be shipped within 15 working days.

Also new for 2011 is the addition of the Specialized Purist bottle to the list of custom options, added to color, size and lid style, offering a level of customization never seen before.

Inspired by nature’s lotus leaf, Purist delivers a pure water taste every drink. Just like water beads off a lotus leaf’s low surface tension, the flexible, glass-like barrier fused to the inner surface of the bottle sheds lingering taste, discoloration and mold. Simply put, Purist’s patented technology allows quick, easy cleanup and pure water taste from even the most neglected bottle.

Specialized has been making water bottles for decades, and we’re proud that our bottles have been helping hydrate so many riders for so long. It’s just so upsetting when innocent bottles need to die of neglect or just plain ugliness.

Thanks to SpecializedWaterBottles.com and the new Purist bottle, team, shop and event water bottles will not only provide fresh tasting water for longer, they’ll look good enough that riders will WANT them to, as well.

For more information on the Purist bottle, and design options, click on above link.

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