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DealerCamp Partners with 3point5.com

Published December 14, 2010

LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events, which hosts the annual DealerCamp event for the cycling industry, has formed a strategic partnership with online retail sales training specialists 3point5.com.

Through the partnership, Lifeboat Events will use 3point5.com’s customized online training platform to create a microsite where retail managers and employees can learn
about DealerCamp, win prizes in monthly contests, and capture valuable post event information and videos, according to a press release.

3point5.com, a service of Swarmbuilder, Inc., will benefit from the relationship as the title sponsor of the “3point5.com Internet Garage," which will provide manufacturers and retailers alike the chance to connect,
collaborate, and work with no-cost wireless access during DealerCamp.

"The team at 3point5.com clearly has the tiger by the tail with their brand training sites and clever edu-games that make learning about brands simple and fun. Because of 3point5.com’s extensive reach in the bike market, we are confident that more brands and retailers than ever will experience DealerCamp first hand, giving us the exciting chance to work with a very targeted group that is critical to this show’s success," said Lance Camisasca, president of Lifeboat Events.

“Lance and his team have really created a valuable resource for the bike industry and we’re very excited to partner with Lifeboat Events. There is a natural tie in with
our businesses with our similar missions of helping manufacturers and retailers connect in a more meaningful way. We’re looking forward to being a part of this
great event,” said Brian Bond, vice president of marketing and product at SwarmBuilder.

DealerCamp will take place July 26-28, 2011 at Deer Valley Resort in Park City, Utah and will showcase new product for retailers in epic, easily accessible location.
More information can be found at www.bikedealercamp.com.

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