MADISON, WI (BRAIN)—Saris Cycling Group (SCG) has hired Steve Chapin as its new director of marketing.
In the role, Chapin will lead the development and execution of strategic marketing initiatives for the Saris Rack and CycleOps Power brands, according to a press release.
Chapin comes to SCG with over 13 years of marketing experience. Most recently he was director of client services for the Endurance Sports Group at GMR Marketing in New Berlin, Wisconsin where he managed the strategic planning and activation for brands like PowerBar, New Balance and Famous Footwear.
“With Steve’s marketing expertise and focus, we know he can take our brands to the next level. He is a cyclist and accomplished triathlete with valuable insights. We are thrilled to have him join our team,” said SCG president Chris Fortune.