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Hawley Kicks Off Rebranding Campaign

Published January 17, 2011

LEXINGTON, SC (BRAIN)—The result of more than a year of development was introduced yesterday at the Hawley National Sales Meeting. Before an audience of employees, management revealed the beginning of a new, modern visual evolution in celebration of their 25th Anniversary.

Inspired by the lanes on a roadway, fast moving shipping boxes and of course, the Hawley “H” now takes a prominent stance for the future of the company, according to a press release. The new Hawley logo reflects the dynamic, progressive nature of the company and embodies Hawley’s ongoing corporate mission: building independent bicycle dealers.

“Honestly, there will never be a better time to rebrand our company. We have so many wonderful and exciting things going on; why not reflect that with our corporate identity?” said Julie Goguen, marketing manager for Hawley.

The announcement of the campaign will also mark the release of their annual Parts & Accessories Catalog featuring the new logo and the launch of their re-vamped, more customer friendly website. Over the next few months, dealers will see the transition on all company materials.

“Our original logo has served us well over the past 25 years, but the new brand clearly communicates who Hawley is today and the direction we want to go in the future," she said. "A look that showcases our energy and stability, but still maintains the core values that has made us who we are.”

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