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BTI 2011 Catalog Now Shipping

Published January 27, 2011

SANTA FE, NM (BRAIN)—Despite a hefty size increase this year, deliveries of the BTI parts distribution catalog are slated to begin this week.

At 1136 pages the BTI catalog grew by 96 pages over the previous benchmark. Nearly a month and a half ahead of last year's release date, this will be BTI's earliest catalog launch since 2005, according to a press release.

With nearly 22,000 products from 300 vendors, BTI's annual catalog has become a common reference tool for top dealers throughout the U.S. While e-sales continue to grow, the printed catalog remains an important sales vehicle for the distributor. Some highlights of the 2011 edition include:

—expanded wheels section featuring significantly larger photos, more detailed specs and clearer distinctions between wheel types.

—increases to drivetrain-specific SKUs. BTI saw significant category growth in cranks, chainrings, shifters and chains due to the widespread adoption of 2x10 drivetrain systems by manufacturers.

Joining the BTI stable of brands this year:

Blk Mrkt







Carmichael Training Systems





Clean Bottle

Vincero Design



Substantial reductions in delivery costs. Free shipping with 1-3 day delivery is a cornerstone of BTI's new incentive program. Any order over $600 is eligible for free shipping in the lower 48 states. In particular, shops will notice shipping costs for complete bikes are greatly reduced (or often free), a great improvement over 2010 shipping fees.

Topics associated with this article: Distributor news

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