SCOTTS VALLEY, CA (BRAIN)—Industry veteran Jeff Titone has been hired by Easton Bell Sports and will serve as brand manager for the Blackburn brand.
“We are very excited to have Jeff join the team,” said Rob Emberly, Easton-Bell Sports’ senior vice president. “Jeff brings a unique skill-set and vision to the organization. He has a deep knowledge of the specialty retail channel and is well versed in executing successful social media campaigns.”
Prior to joining Easton-Bell Sports, Titone served as marketing director of Titus Cycles, and prior to that as a marketing manager for Cannondale.
“I have always admired the Blackburn products,” said Titone. “As an enthusiast and end-user, I always have known the quality and innovation that are the hallmarks of the Blackburn brand, so this is really a perfect fit for me. I am looking forward to the opportunity.”
In his new role, Titone will be working closely with the product development and sales teams to provide a unified voice for Blackburn.