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SRAM Touts Dealer Program for Nordic Region

Published March 8, 2011

ARSLEV, Denmark (BRAIN)—SRAM has expanded its Dealer Service Direct (DSD) program to the Nordic region through a partnership with its distributor Dan Agentur.

Dan Agentur will become a regional Cycle Service Nordic center representing all countries in the Nordic region for sales and product service. SRAM-related service for the region will be performed by four technicians centralized in Denmark. Satellite service centers will open in Oslo, Norway, and Finland this month.

The central location in Denmark offers SRAM the ability to expand the workshop and combine it with a dedicated show room and training facility, offering access to a higher sales stock level for the regions IBD network.

This workshop will have direct links into SRAM’s DSD structure and be treated as a SRAM location.

“SRAM’s wide range of aftermarket goods and spare parts can be delivered either directly from our central warehouse in Denmark or through our merchant partners,” said Svend Møller of Dan Agentur.

During the past five years, SRAM has seen extensive growth in its OEM and aftermarket business within Europe. In order to be able to support this growth in all areas, SRAM has invested in both personnel and infrastructure. Part of this strategy has seen the growth of SRAM’s Dealer Service Direct and Technical Centre structure from a single location in Germany to a multi-regional effort across Europe.

“Following a strong increase in market share and the successful launch of many new product lines, SRAM is making a significant direct investment in a new service proposition, designed to offer best in class support to dealers, and its OE customers,” said Robert Priest, SRAM director of sales for Europe. “This new DSD structure is an addition to what has already been established by our European distributors. As we reviewed the Nordic market it was evident that a similar approach was required.”

Dan Agentur will continue to work with all existing partners in each country, Norway, Denmark, Sweden, Finland and Iceland in providing high levels of sales, service and stock, providing the local Dealer with the access to SRAM parts that they may have before struggled to gain access to and to support the domestic OEM brands.

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