GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Frank Raduziner to represent the brand in Southern California.
Raduziner will represent Hincapie for retail cycling apparel and accessory sales to independent bicycle dealers and sell Hincapie custom cycling clothing to clubs and teams in California, according to a press release.
“We are thrilled to add an experienced sales representative like Frank to our growing sales team,” said Lynn Joslin, Hincapie Sportswear national sales manager. “Frank has come up to speed with our products very quickly, thanks to his previous sales experience with cycling apparel. He has a stellar reputation, and he’s developed some close trusted relationships with his customers. With George Hincapie and the BMC Racing Team competing at the Tour of California, we’re confident that the timing is right to really grow sales in California.”
With over 30 years of retail, wholesale and product sales experience in both the bicycle and motorcycle industries, Raduziner understands what it takes to help his customers achieve their goals. He has significant experience selling cycling apparel to dealers in Southern California, and he will draw on that expertise to grow Hincapie business in his territory.
“I look forward to working with the Hincapie team,” said Raduziner. “It’s great to be associated with a brand name that is so tightly woven into American and International cycling. I’m excited to build the Hincapie brand in such a strategic cycling market.”