Washington, D.C. (BRAIN)—As the last bikes were wheeled from the House of Sweden at the close of the inaugural Urban PressCamp, early praise was beginning to roll in.
The first positive comments came from just up the stairs by the Swedish Ambassador himself, Jonas Hafström, who spent more than a half of an hour touring the attending brands, according to a press release. From there, as the bulk of the cycling notables made their way toward the National Bike Summit, post after post appeared online featuring the broad assortment of cycling mobility gear revealed at the camp.
“More than just a chance to shill their wares, [Urban PressCamp] really allowed the media and the manufacturers' reps a chance to have a real dialogue about urban cycling and the solutions that it offers to reduce congestion, improve communities, fight global warming and make people more healthy,” said Ron Callahan on Bike World News.com.
As a new transportation take on PressCamp, Urban PressCamp was held in the ultimate urban setting at the House of Sweden in Washington D.C. which houses the Embassy of Sweden, the Embassy of Iceland and an ultra-modern event Center. A stunning example of contemporary Scandinavian “green” architecture, House of Sweden is situated on the Potomac River wrapped by Rock Creek National Park, miles of bike paths and easy access to downtown.
"We couldn't be happier. We had the right mix of journalists and brands all focused on the future of mobility. We opened with Bill McKibben, the world's leading environmental activist, who challenged us to propel a more livable planet on the bike. We had a scavenger hunt lit up by Schwinn Vestige bikes and hosted the arrival of Tim Johnson's ride on Washington. It was a good couple of days," said Lance Camisasca, president of Lifeboat Events.
Dozens of articles filed by the attending media have made their way to the web, with more to come as print editions begin to come off the press. The journalists were pleased by the focus and content, as were the attending brands.
“Such an important event. I started with Breezer in 2006…we were still the only US company dedicated to transportation at that point…You can imagine how it was a very good feeling to finally experience a community coming together there,“ said Mitch Trux, Breezer marketing coordinator.