SAN DIEGO, CA (BRAIN)—Competitor Group, Inc, a media and event resource in the active lifestyle industry, has appointed Karen Hughes White to the position of vice president of national sales central region.
In this new position, White will be based in Dallas and report directly to John Smith, senior vice president of national sales at CGI. She joins CGI’s national sales team along with David O'Connell, VP of western region sales and Rebecca McKinnon VP of eastern region sales.
“The addition of Karen White to our national sales team reinforces CGI’s commitment to listening to our clients and delivering solutions that impact their businesses,” said John Smith, SVP of national sales at CGI. “She has proven herself as a distinguished leader in sponsorship sales and marketing. I look forward to working closely with Karen to leverage her creative and innovative ideas to further CGI’s position as the worldwide leader in active lifestyle media, marketing and event management.”
White is a two-decade veteran of event sales, bringing diverse experience in both marketing and sponsorship to her new position. Prior to joining CGI, she served as managing director of sponsorship and sports properties for Susan G. Komen for the Cure, overseeing marketing, strategy and sponsorship for the Race for the Cure 5K series with 128 domestic and 19 international events. White was also instrumental in forging partner relationships to support both the Marathon for the Cure initiative and the three-day for the Cure walk series, which help to raise millions of dollars towards finding a cure for breast cancer.
“After working directly with CGI through the Rock ‘n’ Roll Marathon Series, I am eager to take that experience and help companies realize the significant opportunities to engage with our consumers,” White said. “It’s an ideal time to join such an experienced team of sales professionals, utilizing CGI’s multiple media and event offerings to provide brands with direct channels to reach an educated, high-earning demographic.”