PHILADELPHIA, PA (BRAIN)—Fuji's first ever demo tour, which will last six weeks, is now traveling to dealers in California and Colorado.
Developed to get Fuji’s newly redesigned mountain bikes directly into the hands of consumers and dealers, the tour is operating bike shop staff and consumer demo rides, product training workshops, sales technique sessions, and riding skills clinics.
“What makes our tour so unique is that we’re customizing each event to our dealers’ needs,” said Kaitlyn Phillips, marketing communications manager for Advanced Sports International (ASI)—the parent company of Fuji Bikes. “We’ve asked dealers what they want, and we’re bringing it right to their front door.
“And most importantly, we’re getting consumers, dealers, and shop employees on our bikes, testing our new designs and generating feedback on performance and ride quality,” she added.
In order to make this demo tour a reality, ASI partnered with 54Thirty Experiential, a boutique marketing agency based out of Boulder, Colorado. Two full-time staff members from 54Thirty, Brian Bishop and Jeremiah Hueske—who happen to be mountain bike experts—have hit the road with Fuji’s newly wrapped sprinter van and trailer full of 2011 Fuji mountain bikes, as well as some of Fuji's top road models for both men and women. They will be joined by ASI’s technical experts John Brown and Hal Batdorf at different points along the way.