SANTA ROSA, CA (BRAIN)—Buff Inc. headwear is now distributed through Quality Bicycle Products, in a new agreement that Buff hopes will expand its presence in bike shops nationwide.
The partnership will enable Buff, Inc.’s specialty retail accounts to order product on an as-needed basis and to more quickly provide consumers’ sought after SKUs like the new Seamless Headband Buff and the UV Buff. Current QBP dealers can browse Buff products and purchase online at www.qbp.com.
“As the most experienced distributor in the cycling industry, our relationship with QBP will help make Buff headwear the top of mind accessory choice for riders of all ages, riding preferences, and conditions,” said Shirley Choi Brunetti, vice president and general manager of Buff, Inc. “We’re excited to tap into QBP’s outstanding customer service, speed, and efficiency to deliver Buff headwear to a larger audience.”
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain. The company established its U.S. presence in 2003.