BOULDER, CO (BRAIN)—Veteran of the industry Louis Viggio has launched a new eyewear brand designed for athletes who have to squint to read their cycling computers, mobile phones and GPS devices.
Dual Power Eyewear features a discrete magnifying optical power area in each lens for those athletes who struggle reading the ever-decreasing size of numbers and data on electronics.
The eyewear line was soft launched recently in several Boulder-area shops. Lester Binegar, general manager of University Bicycles, said the sunglasses are already selling well.
“They are a product that we never had thought of needing, but fly out the door once they are tried on. At $49.95 retail we make a full margin and the customers feel like it’s a great deal for them as well,” Binegar said.
Dual Power Eyewear launches with three styles, the Dual V6, S4, and SL2. Each model is available in two lens colors (smoke or brown) and feature impact resistant TR90 frames, shatterproof and scratch-resistant polycarbonate lenses, and a discrete +1.5, +2.0, or +2.5 Optimized Magnification Zone. More product details are available at www.dualeyewear.com.
Viggio founded Dual Power Eyewear after discovering that he could no longer read the small numbers on his bike computer and cell phone when out for a ride. After checking local bike shops and sports stores he found plenty of sunglasses, but nothing that addressed this issue. Viggio previously developed the Harley-Davidson licensed bikes for GT and established www.grahamwatson.com.