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SmartEtailing, Finish Line Team Up for Videos

Published May 25, 2011

BOULDER, CO (BRAIN)—SmartEtailing.com and Finish Line Technologies are now working together to bring Finish Line's instructive YouTube video to SmartEtailing clients' websites.

Finish Line has prepared videos providing explanations and use instructions for most of their products. They’re viewable on their website and also on their YouTube channel. Now, to significantly increase the number of sites promoting Finish Line, they will also be viewable on the website of SmartEtailing clients who are authorized Finish Line retailers.

Content director Jim Langley, who was a shop service manager for many years, said, “Finish Line’s videos are the ultimate solution for all those customers that aren’t sure what lubes, degreaser or cleaners to purchase and want to know how to use them. They’re sure to be very popular with customers and significantly bump sales of these items.”

Finish Line founder Hank Krause added, “I was blown away by the ease of getting our videos into store websites powered by SmartEtailing’s system. I happened to look at a site full of our product and helpful advice and when I spoke with them, I learned that SmartEtailing was behind a lot of what I was seeing. I’m super excited about how they will add value to our products on all these leading bike shop websites and help our retailers make more money.”

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