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ASI Hires New Sponsorship Manager

Published July 28, 2011

PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Milay Galvez as its new professional sponsorship manager.

Galvez will serve as the ASI contact for all professional sponsorship needs, managing co-sponsor relationships, providing athlete support, supplying the teams and riders with all necessary product—and most importantly, gathering elite athlete input and reporting back to ASI headquarters.

Prior to signing on as sponsorship manager, Galvez had been working as a marketing coordinator, based in Spain, for Fuji-sponsored teams GEOX-TMC and Diadora-Pasta Zara.

Galvez has traveled with the teams throughout the 2011 season, assisting at the start-finish line and feed zone, speaking with riders about the performance of their bikes and potential improvements, and organizing sponsor events and communication.

“Milay proved an invaluable tool in bolstering our relationships and providing support to our teams in Europe,” said ASI vice president of marketing Karen Bliss. “So we wanted to bring her on full-time to ensure that ASI and Fuji are providing the best of the best to our sponsored athletes—both in service and in product.”

Born in Cuba, Galvez has a unique background. With degrees in sociology, anthropology, and social work (in progress) from universities in three different countries—the University of Havana, the University of Buenos Aires, and Temple University—Galvez has spent the bulk of her career working in counseling and social work.

“My wide range of experience, living and working in multiple continents and cultures, has given me a unique perspective that helps me understand and appreciate people and the situations that they find themselves in,” explained Galvez.

And Galvez is excited to enhance ASI’s sponsorship program by applying this global perspective to her new position.

“It’s an amazing opportunity,” said Galvez. “I’ve had a wonderful time this year learning about our top athletes and the way they approach the sport, getting to know them and their families, and discovering the intricacies of the industry. I’ve met some amazing people with incredible passion and devotion, and I’m honored to be working alongside them.”

Topics associated with this article: People

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