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Asia Bike Organizers Optimistic After Show

Published August 4, 2011

NANJING, China (BRAIN)—Asia Bike, billed as the first bike show focused on the high-end market in China, saw success in its inaugural year with attendance from more than 130 top industry brands.

The four-day show ended July 30 and was held at the Nanjing International Expo Centre in conjunction with the Asia Outdoor Show.

Brands in attendance included Shimano, Look, Merida, Specialized, Cervélo, Mavic, BMC, Intense, Time, Focus, Cube, Yeti, DT Swiss, Triace, UCC and PG-Bike. There was also a draw from apparel and accessories with Pearl Izumi, Champion Systems, Skins, Schwalbe, Fizik, Sigma and Campagnolo.

The bike show occupied about 12,000 square meters of space and drew 138 brands—95 of those international—almost 12,000 trade visitors, 355 media and 2,800 consumers during the public day, said Knut Jaeger, chairman of Beijing German Messe Exhibition, a consultant for the show.

Highlights included 2012 product from Specialized with the new McLaren aero road bike and Cervélo’s S3 and S5. The bike show also included a fashion show, indoor test center made from dirt, stone and wood, six-hour endurance race and rock and pop party.

Ludwig Meier, marketing director for Messe Friedrichshafen, Eurobike’s owner and shareholder of Asia Bike said he was satisfied with the turnout.

“We could see that our concept works,” Meier said.

Asia Bike returns next year July 26-29 with double the floor space and an expected exhibitor turnout of 250, Jaeger said.

The total size of Asia Outdoor was 42,000 square meters, 31 percent larger than last year, and hosted 452 brands and 19,180 visitors.

—Nicole Formosa

Topics associated with this article: Tradeshows and conferences

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