SALT LAKE CITY, CA (BRAIN)—As the bike industry trade show season started heating up, SOAR Communications has picked up several new clients.
Focusing on the sports, outdoor, athletics and outdoor recreation industries—thus the moniker SOAR—the marketing communications company recently signed agreements with the Bicycle Leadership Conference, Gyrobike, Sea Otter Classic, Taiwan Trade (TAITRA) and Vittoria Cycling Shoes.
SOAR will develop and execute a broad range of public relations campaigns, as well as providing marketing communications consulting and support on such projects as website development, advertising and event management for the recently signed companies.
"Coming into this year's trade show season, companies have a positive vision for next spring and they're ramping up their marketing efforts," said Chip Smith, president of SOAR Communications. "We're excited to work with companies who are aggressively interested in amping up the impact of their event efforts and marketing communications."
Established in 2004, SOAR's client list also includes Nielsen Exposition trade shows Outdoor Retailer, Interbike and Health+Fitness Business, Hart Skis, iBert, Innova Kayaks, Liberty Bottleworks, Primal Wear, Slidepad Technologies and the non-profit organizations Bikes for Kids Utah and Trips for Kids.