WEST JORDAN, UT (BRAIN)—Reynolds Cycling, a worldwide leader in the design and manufacture of high performance bicycle wheels, has announced that industry veteran Len Cabaltera of Racine, Wisconsin has joined the company.
Cabaltera has joined Reynolds Cycling in the role of international sales and marketing manager. In this position, Cabaltera will manage international sales, coordinate marketing with Reynolds Cycling's new agency, LiFT Promotions, and oversee the Taiwan sales office.
"We are excited to bring Len on board our team at Reynolds Cycling," said Dean Gestal, CEO of Reynolds Cycling. "With Len's extensive marketing and sales experience and industry expertise, we have confidence he will be a tremendous asset to our company."
Cabaltera began his cycling career in retail in 1984 and is an avid cyclist. In the last 25 years he has won multiple state championships in Road, MTB and BMX as well as national medals on track.
With his start in racing and retail, Cabaltera joined the corporate world as a product/marketing manager at Roadmaster Bicycles. In 1996 he joined Hayes Performance Systems where he was instrumental in launching hydraulic disc brakes to the market—now an industry standard on most OEM mountain bikes.
While at Hayes, Cabaltera served in vital roles such as sales and marketing manager, senior OEM sales manager. His last role was global sales manager at Hayes.
"I am happy to join the Reynolds Cycling team. I look forward to utilizing my many years of industry experience in sales, marketing and product development to help Reynolds Cycling continue its strong growth path. The design and manufacturing team has proven it can build world class products such as the RZR wheelsets, and I am excited to promote and sell these products," Cabaltera said.