PAAL-BERINGEN, Belgium (BRAIN)—Ridley’s house accessories brand 4ZA is expanding its distribution in the United Kingdom through Moore Large.
Moore Large is 4ZA’s exclusive UK distributor. The deal marks a new direction for Forza, which became a standalone brand in January with its own dedicated CEO, Bengt Friberg.
“It’s an exciting time for 4ZA components,” Friberg said in a press release. “In the past eight months, we’ve worked very hard to give 4ZA its own identity, which can be seen with our new logo, new product range and new website. We’re very much looking forward to working closely with Moore Large. Having the support of their extensive sales team and customer service will enable 4ZA components to reach new heights in the UK.”
4ZA launches today at the Birmingham Cycle Show with the 2012 line of finishing kits, saddles and wheels. Also on display is the patented quick brake release enables riders to release or close their brakes on the fly from the handlebar. The show runs through Monday.