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Retro Launches Dealer Direct Model

Published October 17, 2011

PORTLAND, OR (BRAIN)—Retro and its sister company, Micro Beer Jerseys, are expanding their current dealer direct wholesale platform this December.

After six years of distribution with Quality Bicycle Products (QBP), Retro and Micro Beer Jerseys will be exclusively available through a new and expansive dealer direct program, offering their entire lines of jerseys and tee shirts with distinctive customer care to IBDs. The program imposes no minimum orders yet offers discount incentives and pre-season discounts.

Retro/Micro Beer Jerseys have launched a newly developed website, which offers live stock levels for both lines while serving as a web based point of purchase tool.

Retro and Micro Beer Jerseys' success was made possible through its relationship with Quality Bicycle Products, yet only one-third of the 42 design line up was ever offered. The new dealer direct program and website creates greater awareness of the full range of designs, which have been featured in Forbes, Fast Company, Bicycling Magazine, Urban Velo, Penthouse and Road Bike.

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