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In Brief: Cane Creek, Raleigh, Backcountry

Published November 9, 2011

FLETCHER, NC (BRAIN)–Cane Creek is expanding into the South American market, signing ProParts as its Brazilian distributor.

“Brazil is a notable market and ProParts is a respected and well-established distributor of high-end components," said Peter Gilbert, Cane Creek’s vice president of sales.

ProParts will offer Cane Creek’s full line of suspension and headsets to the IBD network there. It will also be the full-service center for the brand. The distributor services more than 450 specialized shops in Brazil. It also distributes SRAM and RockShox products.

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Raleigh has teamed up with Bike MS to become the official bike partner of the charity ride group for 2012. The bike brand plans to involve its dealers at various levels. As part of the deal, Raleigh will provide grassroots support at Bike MS events, a cause-marketing program for bike purchases, benefit from onsite exposure at Bike MS events, and assemble dealer teams at local rides. The company also will support Bike MS corporate teams with bike rentals, training support and bike fittings.

“Raleigh’s core focus is on cause riders, commuters and the family. We know that there is huge opportunity through our partnership with Bike MS,” said Chris Speyer, VP of product development and marketing for Raleigh America, in a press release.

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Online outdoor retailer Backcountry.com has hired CJ Singh as chief technology officer. Singh’s worked at leading tech companies including Synacor, Yahoo and Oracle. He brings experience in team management, software engineering and technology solutions to the Park City, Utah, company.

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World Bicycle Relief was one of 10 winners among 409 nominations of the 2011 Chicago Innovation Awards. The awards are bestowed on products or services brought to market or to public service each year from public, private and nonprofit sectors.

World Bicycle Relief designs and distributes bicycles to people in sub Saharan Africa who lack access to health care, education and economic opportunity. To date, 90,000 WBR bicycles have been distributed to students, healthcare volunteers, farmers and other residents in Africa and Asia.

“To many living in the United States, a bicycle is used for fun weekend rides or as an environmentally friendly way to get around town. But to millions of people in developing Africa, a quality, sturdy bicycle is the difference between getting to school, getting healthcare, making a living, or not. It is a simple, yet powerful tool that can lift the most in need out of poverty,” said F.K. Day, founder and president of World Bicycle Relief.

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