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News Briefs

Published January 13, 2012

Parkin and Caldwell's Christmas came early • TMG adds to retail team • Trek Women announces 2012 event partnerships • OIA works with Outside on 'Best Places to Work' feature • Mellow Johnny's race expands

Elayna Caldwell, Interbike's marketing director, and Joe Parkin, the editor of Bike magazine, have announced the birth of their son, Nico Joseph Parkin. Nico arrived December 20 and weighed in at 8 pounds, 9 ounces.

TMG adds to retail team
ASHVILLE, NC (BRAIN) — The Mann Group, a retailing strategies company, has added Mimi Darr to its retail team. Darr’s focus with TMG will be to improve the process of hiring for companies in the outdoor industry. Darr has been a human resources executive for 20 years for large and small companies.

Trek Women announces 2012 event partnerships

WATERLOO, WI (BRAIN) — Trek Bicycle, through its Trek Women program, is sponsoring a variety of women's events this year, including the Athletea Iron Girl Series, Venus de Miles, the Dirty Girl Mud Run series and the ZOOMA Women's Race Series.

“We’ve sponsored triathlons for years and decided to add some new events for 2012,” said Leslie Prevish, director of global consumer outreach. “The booming popularity of adventure races and continued growth of women and running prompted us to expand our reach to inspire more women to find fitness and fun on bikes.”

Details of the 2012 events are on the Trek Women Facebook page

OIA works with Outside magazine on 'Best Places to Work' feature
BOULDER, CO (BRAIN) — The Outdoor Industry Association is partnering with Outside magazine to identify the 2012 “Best Places to Work.” The magazine's fifth annual program will rank U.S. companies based on their commitment to helping employees balance productivity with an active lifestyle.

Winners from the first four years have ranged from consumer electronics manufacturer Skullcandy to apparel brand Patagonia to advertising agencies like Colle + McVoy and Carmichael Lynch.

The project is open to any for-profit or nonprofit U.S. company with 15 or more employees. The winning companies will be announced in the September 2012 issue of Outside.

The registration deadline is Feb. 24, 2012.

Mellow Johnny's race expands in fourth year at new venue

AUSTIN, TX (BRAIN) — Lance Armstrong's bike shop, Mellow Johnny's, continues to support the Mellow Johnny's Spring Classic, which is the kickoff event of USA Cycling's Pro XCT series. The race is March 3-4.

This year the race is not going to be held at Armstrong's Juan Pelota Ranch, because the Tour de France hero has sold the spread. Instead, the race will be about a mile away at the Flat Creek Crossing Ranch. Flat Creek features eight miles of singletrack and has hosted events in the Texas Mountain Bike Series for years.

This year Subaru of Georgetown has stepped in as title sponsor of the race.

Mellow Johnny’s Spring Classic will consist of mountain bike racing for elite pro men and women, a Kid’s Kup Youth Series for ages 2-12, and all USA Cycling amateur categories.

“We’re thrilled to host a Pro XCT and amateur race in Central Texas again for another year,” said Mellow Johnny’s general manager, Craig Staley. "The growth of the event combined with the positive and enthusiastic response from the mountain bike racing community makes the race weekend one that we look forward to all year long."

Registration will open Jan. 30 at

BP Associates adds five new positions

ST. PAUL, MN (BRAIN) — Multisport sales agency BP Associates is expanding this year with the creation of five new positions. BP represents Shimano, Pearl Izumi, Yakima and Light & Motion in the bike industry, as well as several outdoor industry and private label industry clients.

The new positions: Jared Finney in Illinois as a field rep; Dave Vance as a tech rep on the bike team; Allison DeRoma, field rep in Minnesota and the Dakotas; Matt Todd, field rep in Missouri, Iowa, Nebraska and Kansas on the outdoor team; and Rick Howell, a field rep on the private label team.

More information on the company website.

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