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Easton-Bell Sports sales climb 8 percent

Published March 7, 2012

VAN NUYS, CA (BRAIN)—Easton-Bell Sports net sales hit $834.9 million last year, an increase over $772.8 million of sales it had in 2010. For the year, gross margin remained at 34 percent.

Action Sports, which includes the company’s bicycle related sales, increased 5 percent to $345.8 million in sales. The division accounts for 41 percent of the company’s overall sales. Easton-Bell Sports attributes the sales growth in the segment to strong power sports helmet and accessory sales, especially Giro cycling shoes.

Easton-Bell Sport’s Team Sports sales hit $425.2 million, an 11 percent increase over its business in 2010. Riddell football helmets drove the growth, as did its reconditioning services and increased sales of Easton baseball and softball bats.

Topics associated with this article: Earnings/Financial Reports

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