VAN NUYS, CA (BRAIN)—Easton-Bell Sports net sales hit $834.9 million last year, an increase over $772.8 million of sales it had in 2010. For the year, gross margin remained at 34 percent.
Action Sports, which includes the company’s bicycle related sales, increased 5 percent to $345.8 million in sales. The division accounts for 41 percent of the company’s overall sales. Easton-Bell Sports attributes the sales growth in the segment to strong power sports helmet and accessory sales, especially Giro cycling shoes.
Easton-Bell Sport’s Team Sports sales hit $425.2 million, an 11 percent increase over its business in 2010. Riddell football helmets drove the growth, as did its reconditioning services and increased sales of Easton baseball and softball bats.