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News Briefs

Published June 6, 2012

Serfas hires Jason Norman as marketing director • Clif Bar to donate $100,000 to advocacy from 2 Mile Challenge • Darn Tough adds Brandywine reps in Mid-Atlantic • CamelBak announces new sales reps in Mid-Atlantic

RANCHO SANTA MARGARITA, CA (BRAIN) Wednesday June 6 2012 10:32 AM MT—Serfas has hired Jason Norman as its new marketing director. Norman, who starts June 21, will handle the company's media relations, press material, social media and web site content.

Serfas has had excellent growth in recent years, according to general manager John Denson, requiring the company to add 5,500 square feet to its building for additional storage, as well as running night crews to deliver product in a timely fashion.

Norman served as the web editor of Bicycle Retailer and Industry News, where he worked more than five years. He can be reached at

Clif Bar 2 Mile Challenge commits $100,000 to bike advocacy

EMERYVILLE, CA (BRAIN) Wednesday June 6 2012 10:43 AM MT—Clif Bar has launched its sixth annual 2 Mile Challenge, a campaign to replace short car trips with bike rides. The company will donate up to $100,000 to bike advocacy organizations during the campaign.

Clif Bar will donate $1 for every mile logged by participants in the challenge, up to a pre-determined monthly cap and up to the $100,000 total. The company will select a new nonprofit each month.

"Joining the 2 Mile Challenge is an easy way to do something good for the environment, while having fun and interacting with the bike community," said Ryan Mayo, environmental activism manager at Clif Bar & Company.

In May, the 2 Mile Challenge donated $6,590 to BikeWalkKC, the unified voice for active living in Kansas City. The Los Angeles County Bike Coalition will benefit from the 2 Mile Challenge in June. Other bike advocacy beneficiaries will be chosen as the year progresses.

More information at The campaign also has an iPhone App, BioLogic’s Bike Brain, that allows participants to register and log trips.

Darn Tough adds Brandywine reps in Mid-Atlantic

NORTHFIELD, VT (BRAIN) Wednesday June 6 2012 10:52 AM MT—Vermont sock maker Darn Tough has expanded the sales territory of Brandywine River Representatives to now include Virginia, West Virginia, Maryland and Washington DC. The agency continues to represent Darn Tough in New York, New Jersey, Pennsylvania and Delaware.

“Andy Molter and his team at Branywine River have been instrumental to our success in the mid-Atlantic region,” said Mark Comcowich, director of sales and marketing at Darn Tough. “After five years of working with Brandywine, we’re pleased to expand their territory to better service existing accounts in the region and to introduce new retailers to our brand.”

More information about Brandywine River Representatives:; More information on Darn Tough Vermont:

CamelBak announces new sales reps in Mid-Atlantic

PETALUMA, CA (BRAIN) Wednesday June 6 2012 11:02 AM MT—CamelBak has named DS Specialty Sports as new sales representation in the Mid-Atlantic. The agency will cover New York, New Jersey, Pennsylvania, Maryland, Washington DC, Delaware, Northern Virginia and West Virginia.

More information on DS Specialty Sports: Dan Sims,

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