SARATOGA SPRINGS, NY (BRAIN) — Serotta is introducing a line of stock frames, allowing dealers to put stock Serottas on their salesfloors or make them available for special order much more quickly than the company's custom frames.
"They're Serottas without the wait," company president Ben Serotta said.
Custom Serottas typically take eight weeks from order to delivery. The new Serotta Geometry line will be available immediately for shipment. The initial deliveries make take two to three weeks as the company builds inventory in September.
The SG line includes two models, the carbon fiber MeiVici SG and the titanium Legend SG. Each is available in 14 sizes. A steel model, the Colorado, will be added later.
Each frame and fork is handmade in the company's Saratoga Springs and Poway, California, factories.
Complete bicycle prices start at $5,995 MSRP.