CHICAGO, IL (BRAIN) — Opus Bicycles, a Canadian brand, had its entrance into the U.S. market at Interbike marred by the theft of its Prime 1 29er from the show.
Opus' Chris Dimmick said the $5,300 MSRP bike was taken overnight before the final day of the show, last Friday.
"I arrived at our booth at 8:30am Friday morning to find the Prime missing from its rack," said Dimmick, Opus's director of international sales. "Frankly, we're amazed and very disappointed that someone was able to walk out of the exhibit hall with a bicycle without security stopping them," said Dimmick.
"Other than that, the response to Opus, particularly to our full range of urban and kids' bikes was more than we could have hoped for," he said.
Opus has not yet started shipping bikes to U.S. retailers so if anyone sees an Opus Prime, it's likely to be the one stolen at Interbike. Anyone with information is asked to contact Dimmick at firstname.lastname@example.org or by phone at 1 847-525-7360.They also can contact Opus's head office by at 1-800-363-0693.
Related: Read about Opus' launch in the U.S. in the Interbike Show Daily.