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Liv/giant holds second bike design contest

Published October 15, 2012
Breast cancer survivor Emily Gresh with the 2012 Liv/giant Avail Inspire she designed.

NEWBURY PARK, CA (BRAIN) —For the second year, Liv-giant is holding a contest for breast cancer survivors to design a special edition Avail road bike, which will be sold to benefit Young Survival Coalition, an organization supporting young women diagnosed with breast cancer.

The contest runs through this month. 

Last year's winner was Emily Gresh, who chose “Inspire” as the theme of her design, which became the name of the bike model, the Avail Inspire. This year, Inspire will remain the model name. 

Liv/giant sold out its 500 Avail Inspire road bikes in 2012. For each of the bikes sold, 10 percent of the proceeds were donated to YSC.  

“The Avail Inspire is such a perfect name for this bike,” said Liv/giant’s marketing manager Jackie Baker. “We are excited to see the graphics that women create to show how YSC, cycling, their families and friends inspired them during their battle, or how they express their desire to inspire others.”

Participants create their graphic designs on a frame template that can be downloaded from YSC’s website

Women are also asked to submit the story behind their design. The contestant whose design is chosen will receive one of their personally-designed bikes. This bike will also be one of the models that Liv/giant donates to young survivors who will train for and ride in the 2013 YSC Tour de Pink fundraisers. 

More information: LivgiantUSA.com/Inspire.

 

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