LOS ANGELES, CA (BRAIN) — Clothing maker Champion System is taking a page from Willy Wonka's marketing book to celebrate shipping its 5 millionth jersey.
The company is including a gold colored mini-jersey with one order chosen at random. The customer who finds the mini-jersey will win a free trip to see the final stage of next month's Amgen Tour of California.
The prize package includes a trip for the winner and one guest, including round trip airfare, hotel accommodations, VIP Hospitality passes, an official 2013 Champion System Pro Cycling Team kit, and the opportunity to attend the post-final stage Champion System party in celebration of the Champion System Pro Cycling Team’s first appearance in the race.
“What better way to celebrate our 5 millionth jersey then by thanking a loyal customer who made it also possible,” said Charlie Issendorf, Champion System’s VP of sales and marketing.