WATERLOO, WI (BRAIN) — After years of managing its Trek University retail training program in-house, the bike maker has partnered with online training provider Sparc to a create more streamlined and accessible training platform for Trek retailers and their staff.
Trek introduced the new program to North American dealers last month. It allows retailers to more swiftly access training and keep up with the increasing frequency of product introductions from the Trek and Bontrager brands, the company said in a release.
"We looked at a number of ways to create greater value for our retailers and increase the ease of use and accessibility of Trek University," said Trek retail marketing manager Jeremy McKinley. "With so many of our retailers already getting their training through Sparc, we knew that the new Trek U would hit the ground running. The response has been fantastic, with thousands of retailers taking advantage of the tools."
Trek plans to introduce the program to overseas retailers later in the summer.