DEER VALLEY, UT (BRAIN) — Lifeboat Events founder Lance Camisasca stood near the registration tent watching exhibitors finish setting up for today’s opening of DealerCamp.
Asked what his expectations were for the show’s fourth year held in the heart of Deer Valley resort, he said, “They are modest, but our numbers are solid.”
Overall, Camisasca said his pre-registration numbers indicate exhibitors will host between 500 to 600 retail visitors representing upwards of 250 stores over the three-day show ending Saturday with a consumer day.
Fifty companies representing 63 brands are set up on a broad stretch of Deer Valley’s parking lot across from several major lodges. Anchoring the show is Accell North America, with dozens of Raleigh bikes ready to ride.
Joining the Raleigh group is Seattle Bike Supply with a full lineup of its Redline bikes as well as Currie Technologies’ e-bikes and a newcomer to the event, Haibike, a German brand that will bring electric-powered mountain bikes into the U.S. next year. A separate exhibit has been set up for Diamondback.
Raleigh is also sponsoring its Midsummer Nights Cyclocross Race, billed as the highest altitude cyclocross race in the country. The base elevation is about 6,600 feet. Elite, amateur and industry veterans will compete over a course laid out around DealerCamp.
As for exhibitors, Pivot Cycles anchors a key corner and other brands like Dahon, Masi, Jamis, SRAM, Campagnolo, FSA, Shebeest, Kali helmets, Zipp, Enve Composites, Reynolds and others dot the exhibition area.
This year, however, DealerCamp will end Saturday with a consumer day with local officials predicting upwards of 750 visitors attending from nearby Park City, Ogden and Salt Lake City.
As for DealerCamp’s future, Camisasca said the consumer day, which has broad support among the local business community, is an important addition to the event. “For us it could be a real game changer,” he said. People who live in this region live an active outdoor lifestyle and cycling is part of it, he said.
Helping to boost Saturday’s event is a Ride to Recovery event that will host a major ride for veterans, their families and supporters. The 100-mile ride will stage from DealerCamp, Camisasca said.