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Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

April 9, 2014
A panel discusses e-bike growth in the U.S. and Europe at the BLC.

MONTEREY, Calif. (BRAIN) — Fewer than 100,000 e-bikes were sold in the U.S. market last year, but a clear trend is emerging as more American consumers give them a second look.

Posted in North America
March 5, 2014
Utah executives are hoping to draw new companies to the state.

TAIPEI, Taiwan (BRAIN) ― Five local officials from Utah, including Mike Caldwell, the mayor of Ogden, Utah, are walking the halls at the Taipei Cycle Show meeting with more than a dozen companies in hopes they will open offices in the Beehive State.

Posted in International
March 5, 2014

TAIPEI, Taiwan (BRAIN) ― Over the last few years Cambodia has snatched a chunk of manufacturing and assembly business away from Taiwan thanks to rock bottom wages and a European Union tariff of zero.

Posted in International
March 5, 2014
Kask's Diego Zambon and Ylenia Battistello at the Taipei Cycle Show

TAIPEI, Taiwan (BRAIN) ―Diego Zambon, general manager for KASK, a high-end Italian helmet brand, said the company is looking toward Asia and, he predicted, sales of its KASK line could equal or surpass its sales in Europe within a decade.

Posted in International
March 5, 2014

TAIPEI, Taiwan (BRAIN) ― Z.E.G, the largest dealer organization in Europe, will―for the first time―exhibit at Eurobike, ending years of a sometimes contentious relationship.

Posted in International
March 4, 2014
Awise Fiber Tech's Bobby Yin and Lynn Huang

PINGTUNG CITY, Taiwan (BRAIN) — It’s one of those companies that operates slightly under the industry radar—an OE vendor producing carbon frames, stems, wheels, handlebars and other items for well-known consumer brands.

Posted in Product/Tech
March 4, 2014
Taiwan Vice President Wu Den-yih visited the Taipei Cycle Show in 2013.

TAIPEI, Taiwan (BRAIN) — Industry executives in Taiwan are eager to put 2013 behind them and move quickly into manufacturing and delivering bicycles, components and accessories for a soon-to-start 2015 model year.

Posted in International
January 31, 2014
Skip Hess

VISTA, Calif. (BRAIN) — Twenty-five days after Trek announced its purchase of Electra, Skip Hess, who led the brand’s development for almost five years, stepped down Friday telling Electra’s staff his decision to leave is effective immediately.

Posted in North America
January 28, 2014
Specialized's 2013 Eurobike booth featured a Swiss-style coffee hut.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Specialized has told its dealers that it will be off the tradeshow floor at Interbike, but will continue to provide test bikes for Outdoor Demo.

Posted in Industry News
UPDATED
January 22, 2014
Department of the Interior Secretary Sally Jewell on Wednesday.

SALT LAKE CITY, Utah (BRAIN) — The best classroom for kids is the classroom that has no walls. With that pointed remark, Sally Jewell outlined her goal to raise $20 million and boost a national network of volunteers to introduce America's youth to the outdoors.

Posted in Industry News

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