Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

July 14, 2015
Prototype of the 2016 Felt Surplus 27.5-plus hardtail
IRVINE, Calif. (BRAIN) — Brian Wilson, Felt’s product developer, wants to break the news on a new mountain bike category Felt will launch in October in Europe. “I can’t tell you more or the boss will … ,” and his voice trailed off as he explained what would happen if he said too much. But what he did say was this: The category will be called “Decree.”
Posted in Industry News
Details to come in October; in the meantime, Felt takes the wraps off new 27.5-plus hardtails dubbed Surplus.
July 14, 2015
IRVINE, Calif. (BRAIN) — Felt Bicycles announced Tuesday that it will end traditional new model year introductions after its 2016 line and revert to what it calls “The Living Line.” Michael Forte, Felt’s general manager, said that traditional model years will cease at Felt and that decision could lead to its exit from Eurobike and Interbike this year.
Posted in Industry News
April 16, 2015

MONTEREY, Calif. (BRAIN) — Tired of hearing about 27.5-plus tires? Does a new helmet line generate a big yawn? And has the chatter over the new 148-millimeter thru-axle left you shaking your head? Then what is the most novel, most useful new product at Sea Otter?

Posted in Industry News
Plus, a photo gallery of new product, and happenings, at the annual festival and race.
April 8, 2015

CARLSBAD, Calif. (BRAIN) — As a strong U.S. dollar continues its tight grip on a weak euro, Campagnolo North America is doing what few companies choose to do. Since February, the high-end Italian component maker has dropped its wholesale prices to U.S. distributors 18 percent.

Posted in International
March 23, 2015

TAIPEI, Taiwan (BRAIN) — Manufacturers and suppliers are eagerly awaiting a soon to be announced decision by the UCI that could sanction the use of disc brakes in the pro peloton.

Posted in Product/Tech
March 19, 2015

TAIPEI, Taiwan (BRAIN) — By mid-morning Thursday, SRAM’S booth at the Taipei Cycle Show was bustling with visitors as Stan Day — the company’s co-founder, CEO and president — stood nearby greeting friends and customers.

Posted in International
In a sit-down with BRAIN at Taipei Cycle, SRAM’s CEO also discusses the company’s move into electronic shifting and its upcoming move in Chicago.
March 19, 2015
Kask general manager Diego Zambon and sales manager Ylenia Battistello

TAIPEI, Taiwan (BRAIN) — Kask, the Italian helmet company, will soon boost its presence in the mountain bike market, showing off samples of a new helmet at Sea Otter. 

Posted in International
March 18, 2015

TAIPEI, Taiwan (BRAIN) — Despite the uncertainty over how the high-priced dollar will impact sales in Europe, the merger of COLIBI and COLIPED, two longtime European trade associations, unites European bicycle manufacturers and component makers for the first time.

Posted in International
Rise of dollar against euro leaves little doubt that prices will have to be raised.
March 16, 2015
Latz is editor of Bicycling Trade Australia.

TAIPEI, Taiwan (BRAIN) — Phil Latz, former owner of several major cycling magazines in Australia, is running for public office as part of a slate of challengers from the Australian Cyclists Party — the first political party in the world based on issues surrounding cycling, transportation, health and urban liva

Posted in International
January 29, 2015

CARLSBAD, Calif. (BRAIN) — A move to reorganize its labor structure has sparked a protest at Campagnolo’s Vincenza, Italy, factory. But Tom Kattus, Campy’s North American general manager, told BRAIN that the disruption should have no impact on delivery of Campy parts and groups to bike suppliers or distributors.

Posted in International

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