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Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

July 26, 2016
Surly's John Fleck (left) with Paul Zeigle.

TRUCKEE, Calif. (BRAIN) — Surly is still betting big on the fat bike market, but has trimmed its 2017 line from five models to two — the Wednesday and the Ice Cream Truck.

Still, John Fleck, Surly's global sales manager, said a third model could be added later in the season.

Posted in Product/Tech
July 25, 2016

TRUCKEE, Calif. (BRAIN) — If there were any doubt as to QBP's commitment to the growth of the bike packing market, then its new Salsa EXP Series should dispel that thought.

Posted in Product/Tech
July 25, 2016

TRUCKEE, Calif. (BRAIN) — Over the next five days some 300 dealers, many of them authorized Salsa dealers, will get a peek at what Quality Bicycle Products has to offer for 2017.

Posted in North America
July 13, 2016

PALM DESERT, Calif. (BRAIN) — Sid Dunofsky, a longtime bicycle industry executive and mergers and acquisition consultant, has passed away after suffering a heart attack.

Posted in North America
June 24, 2016
Blue rep J. "Turd'L" Miller, Tommy Chen and Orli Chinea.

PARK CITY, Utah (BRAIN) — When editors at PressCamp walk into Room 6131 at the Silver Barron Lodge, the Triad Elite SL Di2 is an attention grabber. This is Blue Competition Bicycle’s signature model — a tri bike that looks wicked-fast standing still.

Posted in North America
June 23, 2016
Jonathon Freeman (left) with Tony Ellsworth.

PARK CITY, Utah (BRAIN) — Jonathon Freeman is pinning his hopes on a rebirth of Ellsworth mountain bikes on a new Rogue Sixty — a 27.5 carbon fiber full-suspension enduro machine.

Posted in North America
June 21, 2016

DEER VALLEY, Utah (BRAIN) — While editors from the bicycle and outdoor industry meet with more than two dozen companies checking out new products, exhibitors at PressCamp are also keeping a sharp eye on the market.

Posted in North America
May 23, 2016

IRVINE, Calif. (BRAIN) — In a letter sent to retailers Monday, Shimano American announced that it is raising its wholesale prices between 9 and 14 percent on parts produced primarily at its Japanese factories. 

Posted in North America
Increases are mostly confined to higher-end, Japan-made parts. Some parts see a price decrease.
May 12, 2016

TAICHUNG, Taiwan (BRAIN)—Giant executives are forecasting a generally flat year of growth in Europe and caution that sales in the U.S. could be hampered by excess inventory.

Posted in International
April 14, 2016

MONTEREY, Calif. (BRAIN) — Jerry Stritzke called his leadership team together and challenged them to discuss the “Brutal Truths” about what was ailing REI’s business. A bold move for a relatively new leader at REI. And what were those Brutal Truths?

Posted in North America

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