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Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

January 7, 2016
Sakalowsky (left), and David Cathcart, U.S. director of sales.

SALT LAKE CITY (BRAIN) — Fat bike sales appear to be alive and well with Louis Garneau planning to introduce two new models into the U.S. market this April. And the company has a sample model on display at Outdoor Retailer where, it appears, the outdoor industry is embracing the fat.

Posted in North America
January 7, 2016
The Cat Crap folks were using this Pugsley as a prop in their OR booth.

SALT LAKE CITY (BRAIN) — The Outdoor Retailer Winter Market opens Thursday, only a few days into the New Year. With the show opening more than two weeks earlier than in years past, exhibitors have their fingers crossed.

Posted in Industry News
December 10, 2015

MUMBAI, India (BRAIN) — Ash Jaising, a consultant who did market research for many of the industry’s biggest companies, has died in his hometown of Mumbai.

Posted in International
December 8, 2015
OLDSMAR, Fla. (BRAIN) — Bill Austin, whose role in the bicycle industry spanned more than 30 years, died Sunday after a long illness. He was 78.
Posted in Industry News
December 3, 2015

TAMPA, Fla. (BRAIN) — Racers who have long sought relaxation in the UCI's rigid rules governing saddle tilt and saddle length can breathe a sigh of relief.

Posted in Product/Tech
November 19, 2015
NEW YORK (BRAIN) — Taiwan-based Wellgo Pedal Corp. is terminating its recent patent infringement suit against Tern Bicycles, Mikashima Industrial, and a New York City retailer over a quick release pedal.
Posted in International
October 6, 2015

LEXINGTON, S.C. (BRAIN) — The sun is shining and waters are receding in South Carolina, but the bicycle industry  — along with hundreds of other businesses — took a hit as floodwaters ravaged parts of Columbia and Charleston as well as other sections of the state.

Posted in North America
September 11, 2015

NEWBURY PARK, Calif. (BRAIN) — John Thompson, Giant Bicycle’s executive director, told Giant retailers that recent coverage by BRAIN of a lawsuit involving Giant and a former Tampa, Fla., retailer fails to accurately account for what happened in the case.

Posted in North America
September 8, 2015

TAMPA, Fla. (BRAIN) — The attorney for former Giant dealer Fran Kane, who won a $3.25 million judgment against Giant Bicycles last week, said Kane is prepared to fight any appeal that the California supplier would file seeking to overturn the verdict.

Posted in North America
September 3, 2015

TAMPA, Fla. (BRAIN) — A former Giant dealer, in a dispute that centered on Giant Bicycle Inc. opening up a nearby competitor, has won a multimillion-dollar jury award after a two-year-long lawsuit. But Giant’s attorney, Sheldon Warren, said Wednesday that the company plans to appeal the decision.

Posted in North America
California supplier vows to appeal jury verdict.

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