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Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

May 23, 2016

IRVINE, Calif. (BRAIN) — In a letter sent to retailers Monday, Shimano American announced that it is raising its wholesale prices between 9 and 14 percent on parts produced primarily at its Japanese factories. 

Posted in North America
Increases are mostly confined to higher-end, Japan-made parts. Some parts see a price decrease.
May 12, 2016

TAICHUNG, Taiwan (BRAIN)—Giant executives are forecasting a generally flat year of growth in Europe and caution that sales in the U.S. could be hampered by excess inventory.

Posted in International
April 14, 2016

MONTEREY, Calif. (BRAIN) — Jerry Stritzke called his leadership team together and challenged them to discuss the “Brutal Truths” about what was ailing REI’s business. A bold move for a relatively new leader at REI. And what were those Brutal Truths?

Posted in North America
April 11, 2016
Our industry is in freefall with what's now a freewheeling schedule of product-porn and profit-challenged early spring sales while snow still blankets the ground in some regions of the country.
Posted in Opinion/Analysis
April 4, 2016

LAGUNA HILLS, Calif. (BRAIN) — It's been quite a clash pitting the industry's most powerful company, Shimano, against what is arguably the best competitive cycling magazine and website in the U.S. market, VeloNews.

Posted in Opinion/Analysis
March 31, 2016

LEVIS, Quebec (BRAIN) — Hawley-Lambert North America has bought the inventory, including proprietary brands, once distributed by Seattle Bike Supply.

Posted in Industry News
March 17, 2016
Chain Reaction is promoting the new rule.

WASHINGTON, D.C. (BRAIN) — Dealers and distributors could feel the bite from a one-sentence provision in a 160-page trade bill that, in effect, has made it easier for consumers to buy more bicycle parts and accessories from foreign websites.

Posted in North America
March 9, 2016

KENT, Wash. (BRAIN) — Raleigh USA told its dealers Tuesday that it would begin selling bicycles online to consumers who would then pick them up at a participating Raleigh dealer. Raleigh dealers will also be able to sell bikes valued at more than $1,000 at retail on their own websites.

Posted in North America
Consumers can pick up at qualified dealers, who are now allowed to sell bikes over $1,000 on their own websites.
February 23, 2016

TAMPA, Fla (BRAIN) — A federal court judge, in a stinging review of an ongoing case involving Giant Bicycles and Florida retailer Frances Kane, has denied appeals by Giant's attorneys to overturn a jury's verdict.

Posted in Retail News
Judge also rejects request to lower $3 million award to Florida retailer.
February 11, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant USA’s general manager John Thompson told Giant dealers Thursday that it will sell bicycles directly to consumers who will collect their purchases at a Giant store.

Posted in North America

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