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Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

September 16, 2013

ST. GEORGE, UT (BRAIN) — Executives from 16 Taiwanese companies expect to finish their Tour of Utah Tuesday when they arrive at Interbike’s Outdoor Demo in Bootleg Canyon.

Posted in International
September 11, 2013
Ogden Mayor Mike Caldwell and his wife Cathrina  on Tuesday. Photo: Marc Sani

OGDEN, UT (BRAIN) — City officials in this old railroad town built on the edge of the Wasatch Mountains have embarked on one of the boldest efforts in the bicycle industry to woo Taiwanese executives in hopes they would open offices in Ogden.

Posted in International
July 29, 2013
DealerCamp check-in: LIfeboat Events' Chad Battistone (left) and and Lance Camisasca

DEER VALLEY, UT (BRAIN) — This was DealerCamp’s fourth year to build a relevant dealer event that could attract more than several hundred retailers. On that score, Lifeboat Events failed to deliver.

Posted in North America
July 25, 2013

DEER VALLEY, UT (BRAIN) — Lifeboat Events founder Lance Camisasca stood near the registration tent watching exhibitors finish setting up for today’s opening of DealerCamp.

Posted in North America
July 24, 2013

DEER VALLEY, UT (BRAIN) — Accell North America kicked off three days of presentations and bicycle rides Tuesday night with a reception at a ski-slope restaurant in Deer Valley.

Posted in North America
July 23, 2013

SNOW BASIN, UT (BRAIN) — QBP’s founder Steve Flagg occupies a unique position within the industry.

Posted in North America
July 12, 2013

IRVINE, CA (BRAIN) — Shimano American, in a major shake-up of its U.S. distribution network, will cut the number of distributors selling Shimano components from 18 to six effective Jan. 1, 2014.

Posted in North America
May 21, 2013
May 15, 2013 BRAIN

SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports is rebounding from a tumultuous year—a dramatic reshuffling of top management, the departure of key staff and the return of Terry Lee as the company’s CEO.

Posted in Industry News
From the May 15 issue of BRAIN
April 17, 2013

MONTEREY, CA (BRAIN) — John Frothingham, USADA’s chief operating officer, had no surprises to rouse a lethargic after-lunch seminar dubbed “Clean Cycling: Suppliers and Sport Working Together.”

Posted in North America
April 17, 2013

MONTEREY, CA (BRAIN) — Tony Lo offered a thumbnail sketch of the global cycling market through Tony’s Report — a short weather report for the industry.

Posted in International

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