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Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

January 24, 2013
REI's new tube packaging

SALT LAKE CITY (BRAIN) — Cycling apparel company Craft plans to offer consumers a 30-day guarantee on base layers and jerseys, a bold step for Huub Valkenburg, the company’s CEO. But he’s confident that once cyclists wear Craft’s cycling apparel, few will ask for their money back.

Posted in Industry News
January 23, 2013
Kenji Haroutunian explains OR's decision to remain in Salt Lake City to a local television news reporter.

SALT LAKE CITY (BRAIN) — Salt Lake City officials, along with hundreds of part-time workers who support Outdoor Retailer’s winter and summer shows, are breathing a sigh of relief — Outdoor Retailer will remain at the Salt Palace at least through 2016.

Posted in North America
January 21, 2013
Camelbak's booth was under construction during setup Monday.

SALT LAKE CITY (BRAIN) — Salt Lake's business community is closely watching an announcement today at the Solitude ski resort.

Posted in Industry News
Outdoor Retailer's Winter Market
August 30, 2012
Electra Townie Go

FRIEDRICHSHAFEN, Germany (BRAIN)—Electra is putting the “E” into its name with a new SRAM-powered electric bike that U.S. dealers can test ride at Interbike.

Posted in Product/Tech
August 29, 2012

FRIEDRICHSHAFEN, Germany (BRAIN) — Distributors, retailers and consumers need to order their Gore cables now. The company plans to exit the business by year’s end. Several OE customers, including SRAM, along with key distributors in the U.S.

Posted in Product/Tech
RideOn to ride off into the sunset
August 3, 2012

SALT LAKE CITY, UT (BRAIN) Friday August 3 2012 10:06 AM MT—Jocelyn Da Silva points out that last year some 4 million babies were born and their parents are prime targets for trailers, strollers and baby joggers.

Posted in North America
July 26, 2012

DEER VALLEY, UTAH (BRAIN)The second day of DealerCamp launched under bright blue skies and cool temperatures without a hint of thunderstorms. And dealers took full advantage of the day taking dozens of bikes—mostly 29er mountain and high-end road—out for a spin.

Posted in North America
July 22, 2012

SNOWBASIN, UT (BRAIN) Monday July 23 2012—Mike Clark has sold more than two-dozen Pugsleys and Moonlanders this year at Velo City Bikes, and so it was no surprise to see him at the Surly exhibit at 9:30 Sunday morning.

Posted in North America
July 17, 2012

SNOWBIRD, UT (BRAIN) Wednesday July 18 2012 12:12 AM MT—Mike Sinyard is on a mission, and it’s simple: Buy bikes, components, accessories and apparel from companies that aggressively police online sales by discounters.

Posted in North America

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