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Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

November 6, 2013
Wick and Ollie Thomas

TAICHUNG, Taiwan (BRAIN) — KORE, a longtime mountain bike brand with early roots in Southern California’s dirt scene, is enjoying a resurgence in sales as a growing list of bicycle companies again spec the iconic company’s products.

Posted in Product/Tech
November 4, 2013
SRAM's OE sales team sit on the front steps of the Tempus Hotel Monday afternoon sharing a six-pack of Taiwan's finest--Taiwan Beer.  Photo: Marc Sani

TAICHUNG, Taiwan (BRAIN) — Hundreds of product managers, distributors and suppliers from around the world are flooding into Taichung on Monday in preparation for Taichung Bike Week, or TBW for short.

Posted in International
Taiwan's OE show opens this week in Taichung
October 28, 2013

SANTA MONICA, CA (BRAIN) — Two former Giant employees are launching a consumer event at a location that would be a first for the industry—adjacent to the historic Santa Monica Pier. 

Posted in North America
October 22, 2013

PARK CITY, UT (BRAIN) — The new owner of DealerCamp said he plans to lower exhibitor costs and convert it to a non-profit venture with proceeds used to continue a multi-year expansion.

Posted in North America
October 15, 2013

KESWICK, Ontario (BRAIN) — Canadian retailers are stuck between a rock and a government unwilling—so far—to drop a proposed tariff increase on imported bicycles despite a shutdown of all major bicycle manufacturing in Canada. 

Posted in International
October 11, 2013

TAICHUNG, Taiwan (BRAIN) — Zixtro, a Taiwan-owned bag maker, is seeking $2 million in capital to help finance a new logistics center and position the company to move its cycling bag production out of China and back to Taiwan.

Posted in International
October 8, 2013

GAINESVILLE, GA (BRAIN) — Legislation proposed by three Republican state lawmakers, dubbed the most draconian ever introduced in the nation to restrict cyclist rights, has been effectively scuttled.

Posted in North America
October 7, 2013

GAINESVILLE, GA (BRAIN) — It’s unlikely that a draconian piece of legislation severely limiting the rights of cyclists and imposing an across the board registration fee on all bicycles in Georgia will be signed into law.

Posted in North America
September 16, 2013

ST. GEORGE, UT (BRAIN) — Executives from 16 Taiwanese companies expect to finish their Tour of Utah Tuesday when they arrive at Interbike’s Outdoor Demo in Bootleg Canyon.

Posted in International
September 11, 2013
Ogden Mayor Mike Caldwell and his wife Cathrina  on Tuesday. Photo: Marc Sani

OGDEN, UT (BRAIN) — City officials in this old railroad town built on the edge of the Wasatch Mountains have embarked on one of the boldest efforts in the bicycle industry to woo Taiwanese executives in hopes they would open offices in Ogden.

Posted in International