GOLDEN, CO and CAMARILLO, CA—Feedback Sports has joined SmartEtailing’s Buy Local Now program, adding buttons to its website that consumers can click to find the nearest authorized retailers stocking the company’s line of work stands, gear scales and bicycle storage products.
“We’re excited to incorporate this feature into our website and promote it to the dealers we work directly with every day. It is a vital tool when directing consumers to the places where they can touch and feel our products,” said Jeff Nitta, director of sales and marketing for Golden, Colorado-based Feedback Sports.
SmartEtailing co-founder Mark Graff added: “Feedback Sports’ work stands, bicycle storage and accessories have always been highly popular with consumers and retailers alike. By implementing Buy Local Now, Feedback Sports ensures that the customers who shop their website are smoothly handed off to a local retailer who stocks the item they want to buy, and can add their expertise. “