SEATTLE, WA (BRAIN) — Sports drink mix brand has a new CEO as Mason Reay steps down from that position. The new CEO is Kevin Rutherford, who most recently was president and CEO of The Caldrea Company, best known for the Mrs. Meyer’s Clean Day brand. Prior to that position, Rutherford was marketing director for Kashi Co. (a subsidiary of Kellogg, Co.) and a senior marketing leader at MillerCoors Brewing Company.
“I am extremely honored for the opportunity to join this dynamic and authentic brand with such a devoted customer base,” said Rutherford. “I know first-hand the importance of proper hydration. One of the many reasons I love Nuun is for its versatile use pre, during, and post activity. The reality is that proper hydration is one of the most important actions you can take to optimize your performance and personal health. It’s an exciting time in the company’s growth, and I’m looking forward to joining such a talented team.”
A native of Ottawa, Canada, Rutherford graduated from the University of Ottawa where he earned a degree in economics.
Reay joined Nuun in 2010 as chief marketing officer and became CEO in 2011.
“We deeply thank Mason for his leadership over the past three years and wish him future success,” said Dave Mutzel, board member. “We are thrilled to welcome Kevin as CEO to begin this new chapter in Nuun’s history. Kevin brings exceptional brand, marketing, and product development experience across national beverage and nutrition brands. As a passionate Ironman triathlete and a long-time Nuun customer, Kevin is a perfect fit for the Nuun team. We look forward to accelerating our success through Kevin’s vision and leadership.”