BOSTON (BRAIN) — Vittoria Industries North America Inc. has hired Henry Horrocks as its product and marketing manager.
"I am thrilled to be joining the VINA team; all of the brands we work with are rich in tradition and have a very exciting future. It is an honor to be given the opportunity to help promote and develop a top quality tire brand," Horrocks said.
Horrocks, formerly with Schwalbe, has nearly a decade of industry experience, specifically in the mountain bike market, which is what VINA has been focused on growing in the U.S.
"We are excited to have Henry join the team,"said EJ Riordan, president of Vittoria Industries North America. "With his experience in the cycling industry from OE to product to marketing, we know he is a great asset to VINA."
Vittoria North America distributes house tire brands Vittoria and Geax, as well as Selle Italia and 3T. VINA has a Boston-based office for sales and marketing, and an office in Oklahoma City to support sales, customer service and distribution. It has warehouse distribution centers in Oklahoma City as well as in eastern and western Canada.